31.5.08

Left-Right Project




adidas originals just updated a new Internet film on its recently updated website.
Tilted the Left-Right Project, 3-minute clip documented an interesting challenge from adidas. First, adidas constructed 2 giant adidas Superstar models. Then, the company recruited 2 of the top artistic talents - Surface 2 air from New York as representation for the East Coast (a.k.a. Left) and Upper Playground of San Francisco as representation for the West Coast (a.k.a. Right). The 2 teams had task of decorating both and finish at a set time. Check out the result of this friendly rivalry on the YouTube clip above.

No comments: